Reality Experiments
Some ideas become products. Some become research. Some fail.
All of them teach us something. Below are the questions we're working on, grouped by theme, with whatever has actually been built against each one. The status is accurate today.
Can clean drinking water become effectively available anywhere?
Nothing built here yet. Reading, costing and talking to people who work in supply before anything is prototyped.
Research areas
Can every object know its next best life?
The furthest along. A working prototype people can use today, with the evidence trail as the hard part.
Research
Can vehicles cooperate without driving themselves?
One Fleet is running inside a real operation. KindRoad is the research question sitting behind it: cooperation, not autonomy.
One Fleet
Running with a live fleet
KindRoad
Cooperative mobility, in research
Project Echo
Acoustic health, research prototype
Research
Can food waste become the exception rather than the norm?
Two prototypes, one in the kitchen and one in the ground. Both depend on the same thing: knowing what you actually have.
Research
Can the places we live report their own condition?
Open questions. Written down so they don't get forgotten.
Research areas
Can the world's best interface disappear completely?
A long-term research direction, not a product promise. One Fleet, WasteProof and One Food are apps today because apps are what people use. The question is what the simplest possible interaction becomes if that changes.
Research
The promise
We choose problems that are worth solving, even when the solution isn't obvious.
Today
Build useful products people rely on.
Tomorrow
Explore the difficult questions behind them.
Long term
Turn the best experiments into real-world solutions.
Research programmes
The family
One studio, several practical engineering questions. Each one stands alone, and each one makes the next easier to build.
- One FleetFleet intelligence.
- Project AutoDockAutonomous charging.
- KindRoadVehicles cooperating to reduce road stress.
- Furniture DNAFurniture that explains itself.
- PlantWayPlant intelligence for growers.
- Project LumenMenus that explain themselves.
- Project EchoMachines heard before they fail.
- Project GraceTechnology that steps back when people are needed.
- Project ChronicleA living professional memory.
- Project ReserveA backup plan for when banking fails.
- WasteProofMaking waste disposal transparent.
One Fleet
Decision intelligence for commercial transport.
KindRoad
Can transport become kinder?
Ethereal
Can the world's best interface disappear completely?
WasteProof
Know where materials go. Before and after disposal.
One Food
Decision intelligence for food.
PlantWay
Decision intelligence for plants.
ONE
A new way of helping people make better decisions.
Coming when it's ready.
Project AutoDock
Making EV charging disappear.
Project Echo
What if every machine knew what it was supposed to sound like?
Project Evolution
What if evolution never stopped?
Project Grace
Can technology disappear at the exact moment humanity is needed?
Project Lumen
The guest understanding platform for hospitality.
Project Chronicle
Can people remember their professional lives forever?
Project Reserve
What if your money was always accessible, even when technology isn't?
Project Oasis
Can every plant know exactly when it needs water?
Project Harvest
Can farmers see tomorrow's crop problems today?
Project Root
Can soil tell its own story?
Project Rain
Can every drop of rain be used twice?
Project Seed
Can we identify the plants most likely to survive tomorrow's climate?
Project Bloom
Can every garden become a pollinator sanctuary?
Project Canopy
Can cities cool themselves by planting smarter?
Products & experiments
One Studio
Mapping how sound changes the way a space feels.
Deliverd
What happens after delivery — proof, condition and returns in one record.
Second Pass
Grading returned furniture from photos instead of opinion.
Grower Margins
Where a nursery loses money between propagation and dispatch.
Packaging Audit
Score a pack for recyclability before it goes to print.
Site Evidence
Photo evidence that survives the handover.
Furniture DNA
Can furniture explain itself?
Sites & publishing
Not every project is a decision engine. Some are sites for clubs, communities and subjects that deserve a proper home online.
Camberley 41 Club
A monthly club newsletter published as a website instead of a PDF attachment.
The Tomato Post
A publishing home for tomatoes — growing, cooking and varieties.
Research areas
Open challenges
Universities, engineers, designers, scientists, businesses and students are welcome to work on these with us.
Water availability
Engineers, chemists, water utilities
Where does the energy cost of small-scale desalination actually sit today?
Cooperative mobility
Transport researchers, fleet operators, behavioural scientists
How would you measure whether a calm suggestion reduces hard braking?
Material evidence
Waste operators, local authorities, packaging designers
What proof would you accept that a material reached its stated destination?
Food waste
Growers, chefs, retailers, students
What data would tell you a food item is about to be thrown away, before it is?